The Broadway League

This Is Broadway Website

Cleared to return to the stage in the Fall of 2021, the shows of Broadway were ready to announce their comeback in a big way. As part of a larger campaign, Thinkingbox partnered with The Broadway League and lead agency Lucky Generals to create a website that could capture interest, spark anticipation and—most importantly—help sell tickets. We were inspired by the groundbreaking heritage of Broadway to infuse drama, artfulness and excitement into their digital experience. It's an honor to be so intimately involved in the comeback story for one of the world's premier arts & entertainment institutions. We'll be cheering them on as the seats fill up once more.