Shell
F1 Magic Mirror
High tech meets high performance in this out-of-home drive-by experience. On a 10 x 20 ft LED screen in Vancouver, in partnership with Wunderman Thompson, we helped Shell create a drive-thru magic mirror experience where everyday drivers could see their car transformed into a Formula 1 Ferrari race car—right before their eyes in real time—using large-scale AR technology.
Experiential
![](https://images.prismic.io/tbx--2021/3414f578-87ca-4521-ae26-7f7339304e98_Shell_F1MagicMirror_UnleashYourRidePhoto_2560x1710.jpg?auto=format&ixlib=react-9.1.1)