AriZona Beverages & Citizen Relations

AriZona Stereograms

As an homage to the optical illusions that kept us mesmerized as kids, we created a set of funky-fresh stereograms for AriZona Beverage's new alcoholic beverage campaign. The three stereograms showed fun summer activities as hidden messages in the colorful, dynamic illusions. By creating 3D depth maps, we were able to conceal our chosen images (a birthday cake, a game controller, and a BBQ grill) within the illustrations. By combining our creative talents in design, tech, and production, we were able to create a multi-layered, interactive digital image that amplified our client's campaign. The intersection of technology and art is ever-evolving, even when you're executing a retro throwback.