Charity Microsite
Tullamore Dew Irish Whisky approached us to create a microsite that allowed users to create their very own personalized O'Lastname t‑shirt and bottle label bundle. As well as allowing users to capture oh-so-much creativity, 100% of the proceeds were donated to the Canadian Centre for Diversity and Inclusion. Our challenge was ensuring an effortless process for both client and user, so we created a system that allowed us to build our microsite within the Shopify eCommerce site. We worked hand-in-hand with the client to establish simplified logistic and affordable shipping processes within Shopify to ensure little stood in the way between the user and their coveted personalized whisky and t-shirt. Our designers worked closely with the Tullamore team to create a customized design based on the global PMA brand guidelines with a seamless user experience knitted for both desktop and mobile. The result is a fun, standout design, with minimal clicks between users and their memorable merch.
![](https://images.prismic.io/tbx--2021/426be187-8df5-4907-9ba0-7f5838a6a7dc_Tullamore_CharityMicrosite_Shirt_Image_1920x1080.jpg?auto=format&ixlib=react-9.1.1)
![](https://images.prismic.io/tbx--2021/2be2cc17-1cb9-46ef-b570-54571b631dfa_Tullamore_CharityMicrosite_GirlHoldingBottle_Image_1920x1080.jpg?auto=format&ixlib=react-9.1.1)
![](https://images.prismic.io/tbx--2021/4d89a3b6-a118-4ad4-8a23-b34882d7fc7d_Tullamore_CharityMicrosite_Tablet_Image_1920x1080.jpg?auto=format&ixlib=react-9.1.1)