04
/2021
Tullamore

Charity Microsite

Tullamore Dew Irish Whisky approached us to create a microsite that allowed users to create their very own personalized O'Lastname t‑shirt and bottle label bundle. As well as allowing users to capture oh-so-much creativity, 100% of the proceeds were donated to the Canadian Centre for Diversity and Inclusion. Our challenge was ensuring an effortless process for both client and user, so we created a system that allowed us to build our microsite within the Shopify eCommerce site. We worked hand-in-hand with the client to establish simplified logistic and affordable shipping processes within Shopify to ensure little stood in the way between the user and their coveted personalized whisky and t-shirt. Our designers worked closely with the Tullamore team to create a customized design based on the global PMA brand guidelines with a seamless user experience knitted for both desktop and mobile. The result is a fun, standout design, with minimal clicks between users and their memorable merch.

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