Magic Mirror Activation
“We believe every car should be a sports car”. Confident words like these can only be spoken by a brand that can legitimately back their claims. To show people their potential sports car reality, Thinkingbox collaborated with OMD - Chicago to create an unassuming, albeit provocative, activation for the 2015 Porsche Macan. Executed at Westfield mall in West Hollywood, unsuspecting drivers would approach Westfield's valet and come to a stop beside a fourteen foot live-feed video-wall that displayed a 'reflection' of the driver as if looking into a mirror. But rather than seeing a true reflection of their car, drivers saw a Porsche Macan reflecting back at them aptly in place.