All-Star Weekend

Air Jordan challenged us to make the brand the star of the 2014 NBA All-Star Game. We did it by creating a real-time social aggregator that took all the love that celebs, fans and blogs were giving to the brand’s shoes, and piped it into Jordan retail spaces around the country. We put users in control of the experience, and we did it BIG, with activations across the country, featuring hyper-realistic holograms of Jordan Brand athletes and interactive contests—with the bonus chance to design your own pair of Jordan kicks.