02
/2013
Adidas

Boost Your Run Campaign

Runners need all the support they can get. From cushioning protection, to an earth gripping tread, all runners need a pair of shoes they can rely on. The Adidas Boost is that shoe. To promote the launch of the new Adidas Boost we created and executed a fully integrated campaign aimed at influencers within the tight-knit world of running. Two hundred hand-picked runners were sent bespoke packaging with a complimentary pair of Adidas Boost shoes.

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