Wrangler On My Booty
Get that collab
After hearing the lyrics "Wrangler on my booty" flood the airwaves with the crossover country/hip hop explosion, Old Town Road, Wrangler capitalized on the influential mention by partnering with artist Lil Nas X for a denim collab. We teamed up with Wrangler and Mother New York to develop and design a microsite that recognized your "Wrangler Booty" through computer vision.
Scan your booty
Using your mobile device's camera, the microsite scans and detects the logo on a pair of Wrangler jeans, unlocking exclusive behind-the-scenes content from the recent music video with Lil Nas X and Billy Ray Cyrus.
This booty-scanning microsite successfully generated media buzz and amplified the launch of the collaborative clothing line, drawing large amounts of traffic to Wrangler.com and resulting in a significant ROI for the denim brand.
- Mother New York