Camila Cabello fans get an intimate and exclusive look into her new album with a personalized microsite.
Launching Camila's Romance
We partnered with Momentum and Verizon to design and develop a splash page for the Camila Cabello “Unlocking Romance with #VerizonUp” campaign. Our page housed exclusive Camila video content, event and pop-up info and interactive user experiences.
Connecting with love
A manual unlocking mechanism revealed four custom videos for the Camilizers to enjoy. Fans had the opportunity to watch Camila share the stories that inspired her new album, Romance, and even got the chance to ask her questions directly during the livestream.
Our site turned regular fans into mega fans, and mega fans into MEGA mega fans. By focusing on the essence of the album, we unlocked an interactive campaign that connected Camilizers to their idol.
- Momentum Worldwide