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  • Experiential
  • Digital

Barbie Streamhouse

Living the Streamhouse life, powered by Verizon.

Hi Barbie! Welcome to my house.

It’s the Barbie dreamhouse…for the digital age. Partnering with Momentum, we helped Verizon power the Barbie Streamhouse–a multiroom walkthrough experience allowing Barbie fans to explore, shop, and immerse themselves in the Barbie universe.

photos of girls and barbies at the event
3 mobile mockups showing a QR code activation and a barbie steamhouse

Life in plastic, it’s fantastic!

Guests were invited to explore multiple rooms of the house, each designed in the wonderful world of Barbie. Guests could play games, enjoy delicious snacks, enjoy dance parties, add to their wish lists, and learn how Verizon Home Internet could power their dream home.

A mobile phone showing a user being able to buy the doll displayed next to a QR code
People waiting outside of the barbie event
A sign displaying the wishlist experience qr code
girls taking photos at the event
a person scanning a qr code with their phone
two dolls in a display case
a user shopping on the barbie mobile store
a mother and daughter enjoying the event

Think pink, dream big.

By scanning a QR code on entry, guests were able to get photos delivered to their webpage in real-time at unique photo ops throughout the Barbie Streamhouse. From these photos, guests could download a combination of photos to make their own GIF. As guests left the Streamhouse, they would get a personal wishlist where they could continue the shopping experience.

Credits:

  • Momentum Worldwide

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