Barbie Streamhouse
Hi Barbie! Welcome to my house.
It’s the Barbie dreamhouse…for the digital age. Partnering with Momentum, we helped Verizon power the Barbie Streamhouse–a multiroom walkthrough experience allowing Barbie fans to explore, shop, and immerse themselves in the Barbie universe.
Life in plastic, it’s fantastic!
Guests were invited to explore multiple rooms of the house, each designed in the wonderful world of Barbie. Guests could play games, enjoy delicious snacks, enjoy dance parties, add to their wish lists, and learn how Verizon Home Internet could power their dream home.
Think pink, dream big.
By scanning a QR code on entry, guests were able to get photos delivered to their webpage in real-time at unique photo ops throughout the Barbie Streamhouse. From these photos, guests could download a combination of photos to make their own GIF. As guests left the Streamhouse, they would get a personal wishlist where they could continue the shopping experience.
Credits
- Momentum Worldwide