The Keg
Can we get you a table?
As the premium steakhouse celebrated its 50th anniversary, The Keg asked us to redesign its site to embody the spirit and excellence of a night out at The Keg. By streamlining the site’s content and hierarchy, bringing the visuals into better alignment with its brand, and building in customizability for its constantly evolving menus, we created a site that effortlessly immerses prospective guests in the look, feel and irrepressible energy of The Keg.
Hot off the grill
We cooked up a robust and flexible site that supports 100+ locations and 250+ unique, ever-changing menus. In addition to a custom menu system, we built a custom Careers/HR platform to enhance the hiring process for one of the Top Employers in Canada (since 2003!). Third-party tools were integrated to efficiently build out location-based content, group dining requests, and gift cards and donations. Intricate motion elements draw the eye, guiding visitors and giving the site that timeless yet modern look. Between frontend and backend development, we ensured that the warm and welcoming energy of The Keg radiated from the UX, copy, interactive elements, and visual design—inviting guests in, educating them on the grill and bar’s legendary steak offerings, and fully recreating that special in-person Keg experience.
Results
The site was a sizzling success and fortified our ongoing relationship with The Keg. We continue to work hand-in-hand with them on updates, changes, and monthly maintenance.