- Social
Stick With Canadian Made
When confusing labels and misleading language made it hard for Canadians to put their money where their hearts were, we launched a patriotic pizza pronunciation PS”EH” with Dr. Oetker.
Step one: commit some light grocery store crime
We didn’t want to just slap a maple leaf on a box (like some other brands we won’t name…) to drive awareness. Instead, we showed up with a sticky campaign—in stores, on the streets, and on your favourite creators’ feed—that reintroduced Canadians to Giusepp”EH”, Ristorant”EH”, and Casa di Mam”...EH”.
Step two: get kicked out of the local Longos
Worth it! We served up:
102M+ total impression
2.5M engagements
6.7% influencer engagement rate
Brand Lift Study Results:
+5pts in Action Intent to purchase
+22.5pts in Ad Recall
+11.3pts in Brand Association with Canadian Made
Due to the exceptional results of the Brand Lift Study the campaign was submitted for a TikTok for Business Case Study.
