Starbucks wanted to go a step beyond making employee training videos that were actually engaging and enjoyable to watch–they also wanted their videos to to reflect the vibrant, friendly and welcoming personality they expected employees to portray to customers.
Knowledge is key
Have you thought about where your daily coffee falls within the roast curve? How about the consideration of blending specific flavors—not only from various countries but from unique regions—to create a consistent blend sold all over the world? We wanted Starbucks partners to be able to know every aspect of coffee, and now you can learn, too.
Nine engaging videos full of education, humor and wit in a culturally relevant package.