Starbucks Spring Horoscopes

You could say this collab was written in the stars. To celebrate the return of spring drinks, we created a Zodiac-inspired microsite to help Starbucks fans start their season off right.

Your horoscope says it’s cold brew season

As part of our ongoing partnership with Starbucks and Big Spaceship, we created Star Signs: a dreamy, inspirational microsite that reads the stars to find your spring flower, color, power words, horoscope, and Starbucks drink. 

Starbucks horoscope case study featuring UI and UX done by Thinkingbox with illustrations that portray different Zodiac signs.

Step one: drink a lot of coffee

We custom-built the Zodiac wheel controls and designed the 3D background environment where the stars and clouds could scatter across the sky at random. We also created a custom video player to display the animated illustrations with transparency. Star Signs is friendly to screen-readers and keyboard navigation. The site is whimsical, dynamic, and built for everyone (even Geminis.)

Starbucks star signs tells you your horoscope in app with design, UI and UX created by Thinkingbox for Starbucks coffee. Help determine which Starbucks beverage you should try based on your zodiac.
This user interface design feautures the zodiac sign cancer's horoscope and tells users which starbucks beverage they should try.
Overall this campaign recieved 400 000 visitors, with a 78.6% engagement increase and 60 000 chart downloads.

So what does the future hold?

You could say the fates aligned. Our Star Signs generated +400,000 total users, 78.7% engagement rate and +60,000 chart downloads


  • Starbucks