- Experiential
Shake the Stadium
At the College Football Hall of Fame in Atlanta, Thinkingbox partnered with Momentum Worldwide and Coca-Cola to reimagine the Fight Song Karaoke experience within the newly renovated space. The goal was to celebrate the passion of college football fandom while reinforcing Coca-Cola as the ultimate refreshment for every fan moment with a modern, high-tech tribute to school spirit, anthems, and energy.
Anthems That Measures Your Hype
We created an immersive stadium-style performance where fans bring their team’s anthem to life. After registering via RFID, guests can invite friends, choose their favorite college team, and perform its iconic fight song. A high-definition AI camera captures every moment of energy while measuring each participant’s “Fan Work” — a custom hype algorithm that gauges how thirsty for the game they are. Each session syncs to official team colors, logos, and data from the Hall of Fame and delivers a personalized, shareable recording for fans to relive and post.
The Magic Behind the Stadium
Inside our custom green screen studio, Thinkingbox captured and animated fan silhouettes synced to each team’s fight song, surrounding every participant in a roaring digital crowd. We also used a Zedii AI depth mapping camera to create real-time stylized visuals textures outlining each fan.
Combined with dynamic lighting sequences synced to the game, immersive audio and animation sequences, and integration with the Hall of Fame’s RFID system pulling data from over 100 teams, the result became a permanent, high-energy installation that proves Fan Work is Thirsty Work.
