RiotDigital
LoL Season Start
Kicking off the 2019 League of Legends season with heroic art design and microsite creation.
![LoL Season Start 2019](https://images.prismic.io/tbx--2021/99613b85-6dab-4d1a-9bc1-8884c3611d4b_Riot_SS2019_TitleLogo_2560x1880.jpeg?auto=compress,format)
Heroes unite
Mystique, awe and hype—a perfect storm waiting to be unleashed. We worked alongside Riot Games to direct and create a cohesive brand experience for Season 2019 across all channels.
![LoL Season Start Summoner's rift](https://images.prismic.io/tbx--2021/2c439bb0-bb64-4aee-875e-54111f7742a4_Riot_SS2019_MainBody_2560x1969.jpeg?auto=compress,format)
Every player. Everywhere.
Through branded key art, motion graphics, a creative microsite and a digital experience for the client hub, we created a system that allowed animated content to shine while staying on a strict release schedule.
![LoL Season Start](https://images.prismic.io/tbx--2021/f1c731d6-3c71-4614-8ed2-343412149acf_Riot_SS2019_SeasonCountdown_2558x1440.jpeg?auto=compress,format)
![LoL Season Start](https://images.prismic.io/tbx--2021/c5065557-9c61-42da-97c9-df6f16e77591_Riot_SS2019_++UiDesign_2560x1440.jpeg?auto=compress,format)
![LoL Season Start "it all starts here" and "awaken" case study](https://images.prismic.io/tbx--2021/183eb306-7883-41a5-87be-536bd346723e_Riot_SS2019_Awaken_2560x1880.jpeg?auto=compress,format)
Outcome
Our collaboration with the Riot team unlocked a new experience for players around the globe. Player reactions were golden, and they couldn’t wait to experience what was to come for the upcoming ranked season.