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  • Digital

LoL Season Start

Kicking off the 2019 League of Legends season with heroic art design and microsite creation.

league of legends title screen with logo

Heroes unite

Mystique, awe and hype—a perfect storm waiting to be unleashed. We worked alongside Riot Games to direct and create a cohesive brand experience for Season 2019 across all channels.

A graphic displaying that the event starts in 3 days

Every player. Everywhere.

Through branded key art, motion graphics, a creative microsite and a digital experience for the client hub, we created a system that allowed animated content to shine while staying on a strict release schedule.

Various cards displaying a countdown to the 2019 season
UI design components from the season start campaign
Intro screen for the season

Outcome

Our collaboration with the Riot team unlocked a new experience for players around the globe. Player reactions were golden, and they couldn’t wait to experience what was to come for the upcoming ranked season.

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