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Season Start

Reaching champion levels of art direction and design, the Riot 2020 Season Start unleashes the stoke in us all.

Leveling up

Our longstanding partnership with Riot Games gives us the opportunity to think ahead and think bigger for some of their most important events and updates. Season 2020 provided the chance to pursue a new hub design—developing the visual identity for the Season Start campaign that would be delivered to players across the globe.

Various Riot character silhouettes
Various gameplay and ranked screens
Various champions screens with the text Hunt layered on top
Legends of Runeterra images
Team fight tactics screens
Screenshots showing 1 day left of the season event
Landcapes with the 2020 season and the word eliminate

Ready to rumble

We worked hand-in-hand with the Riot team to create unique champion key art and develop the overall brand language and visual design system. The new design hyped players with a week-long launch campaign, allowing users to start the new year ---

Close up of a womans face with Warriors written on top
We are warriors

Outcome

Our teams set a new precedent for getting gamers stoked for the season. Positive online reactions from League’s community of millions reminded us how fun campaign creation can be.

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