Salt Lake Tribune
Real news matters
It’s an honor to work with a local newspaper known for its forward-thinking integrity. Our team ideated and designed a digital rebrand for the Salt Lake Tribune that included a new front-end to be implemented into ARC, a publishing product run by The Washington Post.
Moving modular
Creating a dynamic grid that works on all devices is the status quo these days, but doing it for a news agency, with an advertising model—while future-proofing their mobile solutions—holds unique challenges. Our re-invigorated site led the way with powerful imagery, layout flexibility and a unique daily design.
Outcome
We were brand designers, digital developers and consultants on this SLTribune journey. Preserving their journalistic integrity, supporting their ad revenue and amplifying the user experience resulted in a dramatic improvement for this local hero.