Salt Lake Tribune
Real news matters
It’s an honor to work with a local newspaper known for its forward-thinking integrity. Our team ideated and designed a digital rebrand for the Salt Lake Tribune that included a new front-end to be implemented into ARC, a publishing product run by The Washington Post.
Creating a dynamic grid that works on all devices is the status quo these days, but doing it for a news agency, with an advertising model—while future-proofing their mobile solutions—holds unique challenges. Our re-invigorated site led the way with powerful imagery, layout flexibility and a unique daily design.
We were brand designers, digital developers and consultants on this SLTribune journey. Preserving their journalistic integrity, supporting their ad revenue and amplifying the user experience resulted in a dramatic improvement for this local hero.