VALORANT — Episode 4
Introducing Episode 4
VALORANT is Riot’s AAA answer to competitive, team-based tactical FPS. Within the VAL ecosystem, Episodes are holistic events that occur in-world that make way for campaign and evergreen beats, acting as a narrative time-capsule for VAL’s ever-growing content. We were able to help produce a wealth of content for Episode 04, from the introduction of two new agents, Neon and Fade, to ongoing beats like NightMarket, Battle Pass + Ranked initiatives, store bundle highlights, and narrative storytelling moments.
From Act to Act
Acts live within each Episode, helping to make digestible moments and give way to clear moments in the Episode’s overall storytelling and creating a deeper and richer in-game and around-game experience. Our team slots in help provide the VALORANT social team with visual design, motion graphics, and illustration solutions in an ongoing collaboration across multiple episode acts.
Our work spans across a variety of mediums that speak to VALORANT’s overall brand. Whether it be a Twitter post that cheekily references a beloved in-game Easter egg, or an instagram illustration that speaks to VALORANT’s character intrigue and ever-developing lore—TBX ideates, designs, and iterates on tactics across VALORANT’s social channels for maximum player engagement. Our team scales and partners with VAL to make impactful creative solves that continue to build brand affinity.
Giving Fade’s theme an audiovisual treatment.
Our personal favorite might have to be this piece though. With the launch of VALORANT’s first Turkish agent Fade, we had the chance to help build out an animated music visualizer for KARANLIĞIN. Certified banger.
It’s one thing to say, “Riot’s launching a TV show” and it’s another to come out the other smoke-filled, graffiti-fied, monkey-bombed, magic-imbued side—yet it’s still all smiles over here. We’re incredibly fortunate to partner with Riot and our friends across Arcane, League, and all of the individual games in cementing this monumental piece in entertainment and video games history. The amount of vendors, partners, friends, agencies, and more that teamed up in creating this franchise moment is something we’re proud to hang our hat on, and with that... we’ll see you in season two.
- Riot Games