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  • Social
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VALORANT

The success of VALORANT speaks for itself. Riot’s tactical FPS hit the market in 2020 with a bang, and has amassed a strong core following. Together, we’re working to create social content for their evergreen channels, keeping players engaged and up-to-date with everything VALORANT. P.S. — VALORANT is all-caps. Always.

Introducing Episode 4

VALORANT is Riot’s AAA answer to competitive, team-based tactical FPS. Within the VAL ecosystem, Episodes are holistic events that occur in-world that make way for campaign and evergreen beats, acting as a narrative time-capsule for VAL’s ever-growing content. We were able to help produce a wealth of content for Episode 04, from the introduction of two new agents, Neon and Fade, to ongoing beats like NightMarket, Battle Pass + Ranked initiatives, store bundle highlights, and narrative storytelling moments.

An animated chatacter with the text act 1 ends
Valorant characters with the text thank you for sharing your fails and folly mistakes
An image of Yoru with the text lets see your Yoru
A dark scary image with the text Night Market

From Act to Act

Acts live within each Episode, helping to make digestible moments and give way to clear moments in the Episode’s overall storytelling and creating a deeper and richer in-game and around-game experience. Our team slots in help provide the VALORANT social team with visual design, motion graphics, and illustration solutions in an ongoing collaboration across multiple episode acts.

A dark animation with the text Act II ends
A doodlebuds animation with the text draw their attention before it's erased with several guns placed around the text

Cross-Channel Brand Creative

Our work spans across a variety of mediums that speak to VALORANT’s overall brand. Whether it be a Twitter post that cheekily references a beloved in-game Easter egg, or an instagram illustration that speaks to VALORANT’s character intrigue and ever-developing lore—TBX ideates, designs, and iterates on tactics across VALORANT’s social channels for maximum player engagement. Our team scales and partners with VAL to make impactful creative solves that continue to build brand affinity.

Animation of a neon tablet being held by an unknown hand
Four illustrated concept art pieces showing a character mysteriously walking through different settings

Giving Fade’s theme an audiovisual treatment.

Our personal favorite might have to be this piece though. With the launch of VALORANT’s first Turkish agent Fade, we had the chance to help build out an animated music visualizer for KARANLIĞIN. Certified banger.

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