Clash Info Site
Fight as five, Clash as one
We were asked to create a learning hub to educate Summoners on the workings of League’s new competitive mode: Clash—from creating your own team, to the ins and outs of the tournament, to what you could win if you make it to the top. We rewarded players with a free entry ticket at the end of the site experience.
A digital brand presence
We were able to collaborate with the Clash publishing team to take the brand from a product experience inside the League client to an expanded digital reality. Icons, tonal backgrounds, typography, animation and visual design melded into a cohesive brand.
Outcome
Clash allowed our team to learn and work inside of Riot's dev stack, which proved to be an intense and rewarding task. Through our collaboration with the Riot product teams, we consolidated a dense product experience into a digestible educational walkthrough.