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Quickbooks Videos

Every small business starts with a passion. QuickBooks helps businesses thrive with tools that let entrepreneurs focus on what they love.

Uplifting entrepreneurs

QuickBooks was looking to revamp their messaging and explore new ways of connecting with their users. Our goal was to create videos that not only explained the product, but also set a vision for how their creative content would be produced going forward. Originally created for a US market, we later localized the videos for Canada to expand the brand’s reach.

A man in a jean jacket sitting down looking at his phone

Real-world business

We showcased the simplicity of QuickBooks through beautifully fluid UI animations, highlighting the real-world impact that their service could have on a business. By creating a narrative and profiling real small business owners in the videos, we gave context and power to the benefits of QuickBooks for users new and old.

A woman picking flowers in a greenhouse
Storyboard art of a man in a workshop
Storyboard art of two desktop computer screens
Storyboard art of a man opening a garage door above his head
Storyboard art of the quickbooks app on a mobile phone
Storyboard art of an iphone

Outcome

Our initial videos paved the way for an ongoing partnership with QuickBooks, but the real win is that we were able to contribute to a brand that emphasizes human creativity, entrepreneurship and community.

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