- Social
- Experiential
Platonic S1 & S2 Launch Campaigns
Congrats on not f**king. The message and the mission behind the launch of Season 1 and 2 of Platonic on Apple TV.
Bravo, you have zero chemistry.
To promote the launch of Platonic S1, we partnered with locally dubbed “non-date spots” across LA to celebrate “National Best Friends Day”, offering special BOGO deals for purely platonic pals.
Tell all your friends.
To build the hype leading up to the event, we sent a group of LA-based lifestyle influencers personalized invites to grab their bestie and celebrate with us—engineered to be shared on social, encouraging their followers to join in on the fun.
Social Etiquette
We generated buzz by teasing the event on Apple TV, KCRW, and all the partner locations’ organic social channels, prompting LA besties to come celebrate National Best Friends Day. This content had a combined reach of over 5 million unique impressions.
No Funny Business
Our influencers hit the streets with their platonic besties, creating fun content celebrating National Best Friends Day around LA—while encouraging their followers to join in on the fun and watch Platonic on Apple TV.
Back for S2 – just like riding a bike
To launch Season 2, we rolled out a pop-up experience at The Grove where fans got to snap a pic with their bestie on a tandem bike, Will-and-Sylvia style. To sweeten the scene, we served up free scoops of “Will and Sylvia’s Favorite Flavors,” a custom ice cream pairing inspired by the show’s main duo.
Today At Apple
The fun rolled right into a special Today at Apple session at the Grove with exclusive clips from S2 and some very special friends: the stars of Platonic! To a rapt audience, they talked about friendship, comedy, and the art of keeping things platonic(ish) – getting everyone primed to binge the show.
