• Digital

Sherlock Gnomes: Website

In the lead up to the anticipated sequel to Gnomeo & Juliet, Thinkingbox partnered with Paramount Pictures to promote the 3D-animated film, Sherlock Gnomes. To engage younger audiences and reconnect fans with the franchise, we produced an immersive EPK featuring the characters from the movie. Centered around an interactive garden where would-be detectives could help uncover the whereabouts of the gnomes, the microsite prompted fans to engage with branded content, while providing parents with activities for their kids. As cadets unearthed clues to learn more about each character, exclusive content was unlocked as each gnome was revealed from its hiding spot. The website generated buzz around the release of the film and connected thousands of fans with the plotline of the story.