ARt of the Escape
Creating Magic
Every year, Nespresso releases a special advent calendar with 24 festive and classic coffee flavors. They asked us to magic up some of the joy and wonder of the holidays with an innovative, digital experience to enhance this year’s advent box. Using AR technology, we created a whimsical winter escape to the mountains with 24 enchanting animations unlocked with a scan of your phone.
Climbing the Mountain
To bring this winter escape to life, we helped Nespresso with UX design, UI exploration, web development, AR development, and 3D modelling and development.
Your Winter Wonderland
Each morning in December, Nespresso lovers sipping their advent coffee-of-the-day conjured up a new snowy surprise: a dreamy chalet in the woods, a playful white dog to inspire winter activities, and even a caribou with a penchant for festive decorations. They also unlocked information about the day’s capsule and exclusive wintery recipes. Now that’s a holly, jolly coffee experience.
Credits
- Nespresso Canada
- McCann