Mucho BurritoBranding
Mucho Burrito Brand Identity
Mucho Burrito needed help creating a new strategy and look & feel for their brand as they moved to expand further into the crowded Canadian fast-casual market.
Nourish Change
Modern Mexican blends tradition with a fresh, forward-thinking approach, resonating with Canadians who value cultural diversity. Embracing Canadian values, our North Star forges connections, stimulates curiosity, and inspires transformation.
A System Built for Growth
No matter where customers interact with Mucho Burrito, applying brand-led thinking across every output ensures a consistent brand identity, message, and experience at every turn. We built our design system using typography, photography, colour, and patterns that allow the system to be flexible and robust, with an eye on authenticity and timelessness.
