I Am Canadian
In celebration of Canadians from across the globe, Molson partnered with Rethink and Thinkingbox to create the latest addition to the Molson Beer Fridge family. A true reflection of the diversity in Canada, this interactive fridge required users to speak 6 different languages before it would open.
We are Canadian
The Molson Beer Fridge utilized Google’s voice recognition technology to initiate a challenge that required users to say “I am Canadian” in 6 different languages in order to unlock. Once opened, the participants were rewarded with ice cold beers to celebrate.
Celebrating diversity, beer and the values that connect us all! This exciting display reminded us that we have more in common than we think.
- The One Show
Silver Pencil: Consumer - Ambient / Environmental
Bronze: Tech Breakthrough
Bronze: Experiential/Special Events/Stunts
Gold: Interactive Advertising/Digital Installation
Silver: Interactive Miscellaneous/Innovative Use of Technology