McDonald'sExperiential
Fry Day Friestream
National French Fry Day has become something of an annual celebration for fry lovers everywhere. This year, the bar was set a couple of miles high.
New heights
To celebrate National Fry Day in unprecedented fashion, we worked with McDonald's Canada and Cossette in collaboration with WondrMakr and Quiver to create a once-in-a-lifetime opportunity for french fry lovers to proclaim their love from the top of a mountain.
Scream it loud
French fry enthusiasts were able to livestream their declarations of love from the top of one of BC's finest peaks via a massive, mock drive-thru installation. Fry fans submitted videos of themselves screaming out their fry love via Instagram Stories using the hashtag #NationalFrenchFryDay.
Outcome
Dubbed the “Friestream,” the campaign saw over 800,000 livestream views, 40 million media impressions, and pushed the McD’s app to #1 in the iOS app store.
Credits
- Cossette
- Wondrmakr
- Quiver