• Digital

Hitman’s Bodyguard: AAA Website

Starring Academy-Award winner Samuel L. Jackson and Golden-Globe nominee Ryan Reynolds, the movie centers around the strenuous relationship between the world’s top certified executive protection agent and the globe’s most notorious hitman. Once on opposite ends, they must find common ground to make it to safety on their journey from England to The Hague as they try to outsmart a nefarious Eastern European dictator who’s out for blood. Inspired by the theme of the movie, the online experience immerses aspiring special protection agents into the world of the AAA Protection Agency and determines whether users have what it takes to be AAA certified or not. With social extensions via Facebook, Twitter and Snapchat that replicated the web experience, applicants were tested through a series of questions, gauging their aptitude for safety, discretion, and preparation.