Invincible Drive-In
Driving the experience
Prime Video asked us to create an epic 2021 drive-in experience to debut the first two episodes of Robert Kirkman's awesomely irreverent new series. Our solution brought the world of Invincible to life in a space that included large-scale installations, live character performances, a custom-branded food truck, a mid-air, in-car photo op, pyrotechnic flames, and to top it all off, a surprise stunt timed to sync perfectly with the premiere's most shocking scene. Caution: spoilers ahead!
![](https://images.prismic.io/tbx--2021/b0951480-712f-4cd8-8b0b-97d0318973b8_Amazon_Invincible_SitesWalkthrough_2560x1440.jpg?auto=compress,format)
High-octane thrills
After driving through the experience and parking to watch the series premiere, cars in the "splash zone" were treated to a gory surprise: a shockingly deadly moment in the show triggered cannons filled with blood-red liquid to explode, splattering the front rows in spectacular fashion. It was a fittingly wild introduction to a superhero series that breaks the mold.
![](https://images.prismic.io/tbx--2021/663a1888-3703-4734-8c03-05b5d49cb859_Amazon_Invincible_Entrance_2560x1080.jpg?auto=compress,format)
![](https://images.prismic.io/tbx--2021/c615b33d-f33e-454f-be36-06e7ffd8d40c_Amazon_Invincible_DriveIn_2560x1880.jpg?auto=compress,format)
Outcome
Going from green light to opening night in less than 3 weeks, both nights of the free screening sold out within 30 minutes. The unique experience caught the attention of the entertainment press, producing a flurry of stories. Prime Video received a total of 14,200 impressions on the RSVP site and reached 32,700 people on Instagram and Facebook. Superhero premieres may never look the same, and that's fine by us.
Credits
- Street Food Cinemas
- Skybound Entertainment
Awards
- Adweek Experiential Awards
Best Use of Drive-Up Experience
- The Drum
Open Air Experience of the Year