Driving the experience
Prime Video asked us to create an epic 2021 drive-in experience to debut the first two episodes of Robert Kirkman's awesomely irreverent new series. Our solution brought the world of Invincible to life in a space that included large-scale installations, live character performances, a custom-branded food truck, a mid-air, in-car photo op, pyrotechnic flames, and to top it all off, a surprise stunt timed to sync perfectly with the premiere's most shocking scene. Caution: spoilers ahead!
After driving through the experience and parking to watch the series premiere, cars in the "splash zone" were treated to a gory surprise: a shockingly deadly moment in the show triggered cannons filled with blood-red liquid to explode, splattering the front rows in spectacular fashion. It was a fittingly wild introduction to a superhero series that breaks the mold.
Going from green light to opening night in less than 3 weeks, both nights of the free screening sold out within 30 minutes. The unique experience caught the attention of the entertainment press, producing a flurry of stories. Prime Video received a total of 14,200 impressions on the RSVP site and reached 32,700 people on Instagram and Facebook. Superhero premieres may never look the same, and that's fine by us.