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Heart Eyes Eau Lone

In Sony’s new horror movie, no serial monogamist is safe from a serial killer. 
But with a busy slate this Valentine’s season, how could Heart Eyes murder the competition?

Smell single. Stay safe

To break through competitor noise and disrupt the traditional movie promo playbook, we created a campaign for a fictional perfume: Eau Lone – a fragrance to smell single and stay safe, with heart notes to stop Heart Eyes. We launched the campaign with a luxurious spot selling Gen Z women the Eau Lone experience: unbothered and unmurdered. The spot aired at the Grammys (to celebrate the year’s best singles.)

"The most messed up PR box... ever."

That’s what our influencers said, anyway. To build up the buzz on social, we sent them a beautiful fragrance box with a terrifying surprise: a souvenir from one of Heart Eyes’ kills – some poor romantic who couldn’t stay single and safe – to tell them why they need to be Forever Eau Lone.

3 mobile phones with pictures of people opening PR boxes
Collage of products themed around single life: a red perfume box, a "Smell Me, I'm Single" t-shirt, and a "Groceries For One" tote bag, all on a red background.

So, did Eau Lone slay?

22M Impressions | 5.3M+ Views of influencer content | 4.3% Engagement rate | 60K Engagements

Yep. Eau Lone serially slayed.

A gift set with a "Smell Me I'm Single" shirt, "Groceries For One" tote, perfume, snacks, and other items. Right: The inside of a box with the text “She followed her heart. He followed his nose.” and a 3D nose on a red paint splatter.

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