- Social
Heart Eyes Eau Lone
In Sony’s new horror movie, no serial monogamist is safe from a serial killer. But with a busy slate this Valentine’s season, how could Heart Eyes murder the competition?
Smell single. Stay safe
To break through competitor noise and disrupt the traditional movie promo playbook, we created a campaign for a fictional perfume: Eau Lone – a fragrance to smell single and stay safe, with heart notes to stop Heart Eyes. We launched the campaign with a luxurious spot selling Gen Z women the Eau Lone experience: unbothered and unmurdered. The spot aired at the Grammys (to celebrate the year’s best singles.)
"The most messed up PR box... ever."
That’s what our influencers said, anyway. To build up the buzz on social, we sent them a beautiful fragrance box with a terrifying surprise: a souvenir from one of Heart Eyes’ kills – some poor romantic who couldn’t stay single and safe – to tell them why they need to be Forever Eau Lone.
So, did Eau Lone slay?
22M Impressions | 5.3M+ Views of influencer content | 4.3% Engagement rate | 60K Engagements Yep. Eau Lone serially slayed.
