Always Choose Happy
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Good eggs for good people
Happy Egg asked us to create a content strategy for their new website, and design and develop the site to launch their new brand statement, “Always Choose Happy.” We did it all: UI/UX, strategy, design, development, content production, art direction, compositing, copywriting, motion graphics and even photo and video post production.
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This yolk ain’t no joke
Egg yolks are simultaneously amorphous in motion and somehow uniquely recognizable. Recreating this visual effect for Happy Egg was a challenge. Through careful and efficient use of our web skills, we were able to reproduce the “look and feel” of a nutritious, delicious egg yolk.
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Outcome
Besides learning a lot about hens and egg nutrition, we met and egg-ceeded Happy Egg’s primary success metric by relaunching the brand digitally and creating an award-winning experience.