Genesis MotorsDigital & Experiential

Genesis Walkway

Luxury comes to you in the form of mindful innovation in Canada’s biggest and busiest airport.

Brand origins

An impressively refined luxury vehicle begged for an impressively refined launch experience. To showcase the new Genesis G70, we created a stunning and spectacular visual story—featuring an actual-size vehicle within a combination LED screen and projection-mapped light show—in partnership with Innocean Worldwide Canada.

Wonder and awe

Installed in Terminal 1 of the Toronto Pearson International Airport, travellers enter through a moving walkway and are instantly immersed in an engaging motion graphic story about the creation of the G70, projected on eleven 55” LCD displays.

Outcome

Taking over a year to produce and build, the Genesis G70 projection will live at Toronto Pearson International Airport with content being updated as necessary throughout the lifespan of the activation.

Credits

  • Innocean Worldwide

Awards

  • FWA

    FWA Of The Day

  • CMA

    Silver

Press

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