Genesis Motors

Genesis Walkway

16:9

Luxury comes to you in the form of mindful innovation in Canada’s biggest and busiest airport.

Experiential

Genesis needed to make a bold and disruptive introduction into the luxury car industry. An industry that is loud and saturated with many well established brands. What sets Genesis apart from its competitors is how they have redefined luxury car ownership by bringing many of their services to you, in the comfort of your own home so you can make time for what matters most. This thoughtful innovation is what we needed to bring to people’s attention. We chose to highlight their G70 sport sedan, a car known for its driving dynamics, impeccable safety, and cutting edge technology and tell a stunning visual story to express the Genesis philosophy of providing balance for their drivers.

Genesis ~ The Genesis Experience

An impressively refined luxury vehicle begged for an impressively refined launch experience. To showcase the new Genesis G70, we created a stunning and spectacular visual story—featuring an actual-size vehicle within a combination LED screen and projection-mapped light show—in partnership with Innocean Worldwide Canada.

Installed in Terminal 1 of the Toronto Pearson International Airport, travellers enter through a moving walkway and are instantly immersed in an engaging motion graphic story about the creation of the G70, projected on eleven 55” LCD displays.

Taking over a year to produce and build, the Genesis G70 projection will live at Toronto Pearson International Airport with content being updated as necessary throughout the lifespan of the activation.

Genesis Walkway

Brand origins

Wonder and awe

Outcome

Credits

Awards

Press