An impressively refined luxury vehicle begged for an impressively refined launch experience. To showcase the new Genesis G70, we created a stunning and spectacular visual story—featuring an actual-size vehicle within a combination LED screen and projection-mapped light show—in partnership with Innocean Worldwide Canada.
Wonder and awe
Installed in Terminal 1 of the Toronto Pearson International Airport, travellers enter through a moving walkway and are instantly immersed in an engaging motion graphic story about the creation of the G70, projected on eleven 55” LCD displays.
Taking over a year to produce and build, the Genesis G70 projection will live at Toronto Pearson International Airport with content being updated as necessary throughout the lifespan of the activation.
- Innocean Worldwide
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