- Digital
EllisDon Website
EllisDon partnered with us to completely reimagine their digital presence—revamping their website while sharpening their brand voice and elevating their overall look and feel. We delivered end-to-end support across strategy, web design, iconography, copywriting, and full development, creating a unified brand experience that better reflects who they are and where they’re heading.
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Strategic Alignment Across Every Touchpoint
We built a comprehensive communication strategy that defined EllisDon’s purpose, aligned their channel ecosystem, and mapped how each audience moves through their content. What began as a website redesign evolved into a unified strategic framework—strengthening brand clarity, elevating consistency, and creating deeper connection across every touchpoint.
A Visual Language That Speaks Volumes
We collaborated closely with the EllisDon team to translate their refreshed brand, voice, and tone into a digital experience that felt modern and aligned with their growth. Together, we refined the brand into a more minimal, clear, and straightforward expression—moving away from the overly dark, heavy visuals that no longer reflected a mature, successful company working with high-caliber clientele & projects.
System for Clarity and Consistency
As part of the brand refresh, we developed a custom iconography system tailored specifically to EllisDon’s identity. The icons needed to feel unmistakably theirs—clear, modern, and rooted in the simplicity of the new brand language. Designed for immediate recognition, the system helps users quickly understand EllisDon’s service categories and capabilities, while bringing consistency and cohesion to their digital presence across the entire site.
Brand Voice into Digital Clarity
EllisDon’s previous system was rigid and overly complex, slowing their team down and limiting how quickly they could create or update content. We reimagined their web design system into a modular, flexible framework—giving them well-designed components that can be easily assembled and edited. This shift empowers their team to move faster, adapt instantly, and update pages in response to their customers’ needs at a moment’s notice.
Flexibility at Scale
We developed a modular page-building system using Nuxt and Sanity, giving EllisDon the flexibility to create and manage pages effortlessly. The CMS was built with custom classification structures, multilingual support, and regionalization—allowing them to scale efficiently while delivering tailored experiences that resonate with each user’s context.