- Experiential
NCAA March Madness
Fans are the Star
Coke Zero channeled fans' passion for the game into a personalized experience, transforming "fan work is thirsty work" into one-of-a-kind moments. Through a quiz, they discovered each fan’s unique love of the game, creating an interactive, tailor-made experience
Thirsty Fan Work
Fans stepped into a soundproof booth and unleashed their team spirit, fueled by custom tracks and team colors. Inside, their hype transformed into real-time, AI-driven graphics and personalized visuals, turning their team spirit into an extraordinary visual display.
Personalized Hype Video
Each fan’s personalized hype was turned into real-time graphics tailored to their unique taste in music, theme, and colors. With over 12,000 possible outcomes and more than 3,800 fan entries, the experience brought creativity and individuality to life like never before.
