Codashop

Meet Codee

The creation of Codashop's new mascot reflects the cheerful and trustworthy nature of the brand and embodies its ideals. You can find CODEE across Coda's social channels and website.

Meet CODEE from Codashop

Branding

Coda, an industry-leading provider of gaming monetization platforms, needed a brand new mascot character to level up its Codashop brand. We were more than game to support. 

Codashop came to us wondering if we could come up with a mascot for their in-app purchase platform to make it friendlier and more memorable. Thankfully, our animation team took it full tilt and created not just a mascot but a personality helping define the brand and become a larger than life. From concept to in-game guide we did it all, modeling one of the most fun projects to date. Meet Codee.

To create a novel character worthy of Codashop, we knew the mascot had to reflect the brand and embody its ideals: It needed to stand out against others in the space to strengthen Coda's brand equity in the marketplace, and it needed to be fun.

We looked closely at Codashop and its audience to identify those traits that best reflected them. They’re a positive bunch, a bit unhinged but in an endearing way. What would resonate with them? What would connect and reinforce the message that Codashop is a cheerful and trustworthy payment platform for players?

We then set about concepting all the ways that might come to life in a mascot: the character’s shape and color, its personality and behavior—even movement and sound.

From concept to in-game guide, we delivered an accessible, approachable, player-first experience to help Codashop connect better with their US audience.

One gem-ually genuine payment companion, just what the doctor ordered. Nice to meetcha, Codee! Our recognizable and memorable mascot is featured on Coda’s websites, and across all social media channels. 

Meet CODEE

The Ask & Brief

The Strategy

Creative Process

Game On

The Outcome