Calling All Heroes

Recruiting superheroes across the country. The Avengers are here to win. Are you?

Enter the Marvel Universe

McDonald's wanted kids to connect with their favorite Marvel superheroes in a memorable way, so we turned a Happy Meal toy showcase into a top secret, futuristic interface fit for a S.H.I.E.L.D. agent. We displayed the heroic toy lineup within a custom-designed holographic hype box overlayed with a state-of-the-art transparent touchscreen.

Select a superhero

We executed the interface with meticulous detail and slick motion, giving it the high polish audiences have come to expect from the Marvel Cinematic Universe. Visitors tapped the screen to explore the range of collectible heroes and bring up details and information on their favorites.


The hype was real in New York City and Chicago, where thousands of fans passed through every day, and excitement for the record-breaking film, and the collectible toys, built to blockbuster proportions.


  • We Are Unlimited