Beam SuntoryDigital

Knob Creek & Basil Hayden's

Two modern websites for two legendary spirits.

Old fashioned, new look

Heritage is a source of great pride for many whiskey distillers, and these two legendary brands are no exception. With heritage that traces back as far as 1792, our challenge was to provide a modern, updated digital experience for the Basil Hayden’s and Knob Creek websites based on exciting new branding and messaging work by Austin-based Preacher.

Future proof

From concept to UX to design and development, Thinkingbox worked hand-in-hand with the Preacher team to support the larger advertising campaigns and bring both brands' new direction and messaging to the digital space. And we did it on a Wordpress backend that made the site easily updatable and fully flexible to scale and change in the future.


We had a lot of fun with a talented agency and two great brands, and we're proud of the clean, polished look and feel we created for these sites. The feat is even more impressive when you consider the amount of whiskey we consumed while doing it.


  • Preacher