ReebokDigital
Be More Human
Science-based style for a brand focused on improving human abilities. This is “intelligent design” redefined.
Web gets physical
Reebok went into 2015 with one clear mission, to unlock human potential. To help them achieve their dream, our team built an award-winning site that challenged users to find their Human Score, Break Themselves and ultimately “Be More Human.”
The human component
A key accomplishment of this experience was our ability to determine just how human every individual is. One part Turing Test and one part Jeopardy, we totally did it. Humanity may never be the same.
Outcome
An award winner and another great creative partnership, this campaign reminded us how important it is to treat yourself right, every day.