- Social
asos The Plot Twist
Could fashionistas really ‘Style Each Moment’ with ASOS’ Spring Drop? We put the collection to the test with The Plot Twist Edit, a social series hosted by celeb stylist Georgia Medley.
A ‘fit for every occasion
The strategic ambition was to move the brand’s social focus from showcasing individual items towards full-look mastery, showing ASOS as the leader in head-to-toe styling. ‘Style Each Moment’ was a promise their pieces could be put together to meet any occasion, whatever life throws at you. Our job was to create an elevated social format that showed it in action – in real time.
First the Plot. Then the Twist.
With a rack of ASOS pieces to work with, Georgia was given a moment to style for. But there was a catch. Just as she found her flow, we flipped the script with the ‘twist’, challenging her to think on her feet and pivot the look; a real stylist, real pieces and a real challenge.
The series launched with a teaser and two episodes, proving the concept as a repeatable format that goes beyond the ‘look book’ and cements ASOS’ position as a true leader in style.