- Motion
Adobe Firefly: Times Square
Adobe had Times Square for one hour. Six city blocks of screens, the most watched intersection in the world. For Thinkingbox’s first collaboration with Adobe Firefly, they took on the humble challenge of filling every frame of it.
The World’s Biggest Canvas
The creative challenge was making content worthy of the scale. Thinkingbox choreographed an hour-long sequence, treating the screens as one continuous canvas. Delicate human expression gave way to fantastical landscapes, which gave way to unearthly beasts. Generating that range, across 400 assets, without losing quality was the real challenge. Firefly made it look easy.
Beyond the Prompt
Adobe Firefly had become the tool creatives reach for when working with the most powerful AI models available. For one hour, that showed up on the biggest screens in the world. The collaboration gave Firefly a moment as ambitious as the tool itself.