- Motion
- Experiential
Adobe Cannes Visual Design System
When the world’s biggest creative platform shows up at Cannes, you don’t show up small. This year we helped Adobe share their creative spirit across Adobe House and all along the Croisette.
Design Language
Building from the established Adobe Summit visual system, we created a distinct Cannes expression with new iconography, grids, compositions, and graphic elements. The result was an infinitely flexible design language that could adapt to wherever Adobe showed up.
Motion
We brought the visual language to life through a motion system built around the same sense of energy, creativity, and flexibility. Graphic elements could build, shift, layer, and move, giving every touchpoint its own personality while staying unmistakably Adobe.
OOH
We created 100+ pieces of OOH content to put Adobe everywhere across Cannes, spanning print, digital, and motion. A flexible system designed to make Adobe impossible to miss, wherever the festival took you.
Physical Spaces
We took the system off the screen and into the physical world, extending Adobe’s presence across Cannes. From Creator Beach to Le Majestic and beyond, the visual language transformed spaces into bold, immersive expressions of Adobe’s brand.
