Personalized content streams bring the power back to the user in the new Adobe Blog.
Adobe for you
Adobe manages communications for over 150 separate products and employee blogs. To help clear the chaos, we worked with the Adobe team to design and develop a consolidated publishing platform with an emphasis on user experience.
The construct of a magazine with the flexibility of a large-scale publishing platform, our organized system allows the audience to pick and choose the topics they want to follow. This update gave the Adobe content team—which is publishing an average of 50 articles a week—an effective way to deliver personalized content.
By turning the idea of a traditional, static blog on its head, we simplified the publishing process and allowed the Adobe team to focus on creating meaningful content for their users.