7-ElevenContent & Social

#dancetheslurp

Custom moves and an original retro track made this cross-country dance contest one to beat.

Celebrating 50 years of Slurpee

Dance The Slurp, an original recording produced by 7-Eleven, was the inspiration for this campaign. We partnered with 7-Eleven to remix the track and create a #DanceTheSlurp social media dance challenge.

Move it, shake it

Our iconic “The Slurp” dance was created by award-winning Canadian choreographer, Carlo. We got hiphop choreographers and dance studios across the country to record themselves doing our dance, and hosted weekly social contests where users could perform the moves and be entered to win awesome 7-Eleven vintage swag (which we designed too).

Outcome

We had thousands of uploads by kids, influencers, professional dancers, cheer teams, millennials, and over 11 million social impressions of #DanceTheSlurp social content. Not to mention, our whole team jumped on board, learned the dance, and recorded the process. Not a bad day at work!

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