United Airlines VR
To preview the Polaris business class and lounge, United Airlines wanted to create an immersive VR activation. Developed using the Unreal Game Engine, the all-new departure to landing vision was brought to life through a first-person narrative that guided viewers through the extensive and luxurious amenities offered aboard the all-new Polaris flights. Using blueprints and conceptual renders as key reference points, the experience included live-action footage of United crew members who were composited alongside CG passengers. Having premiered at the official Polaris launch event held at New York City's iconic Gotham Hall, the compelling VR activation traveled to key markets throughout the United States ahead of the inaugural flight.