Prime Video

Sneaky Like Pete

Ahead of the release of their critically acclaimed con artist drama, Sneaky Pete, Amazon Studios partnered with Initiative, Rapport WW, and Thinkingbox to create an engaging OOH lie detector activation. In this experience participants took on the role of the con artist and had to lie their way through several tricky situations, akin to the show’s anti-hero, Pete. All the while face-tracking and real-time biometrics analyzed the user’s reactions and vitals such as heart rate, perspiration, and temperature to determine whether or not they were a convincing liar.