SickKids Family Tree
The cornerstone of SickKids has always been its sense of community and support for families. In honor of Family Day 2018, we partnered with Cossette and SickKids to produce an interactive and engaging website to help increase donations to the SickKids Foundation. The goal was to bring people together to support children facing health issues in a way that made us all feel like extended family. We conceived an interactive family tree that would connect donors to the foundation with individuals who have benefited from SickKids' services. This data visualization associated people from all walks of life and drew out the big picture showing how one small donation can have a ripple effect and become a part of a much larger mission.