Fry Day Friestream

To celebrate National Fry Day in unprecedented fashion, we worked with McDonald's Canada and Cossette in collaboration with WondrMakr and Quiver to create a once-in-a-lifetime opportunity for french fry lovers to proclaim their love from the top of a mountain. French fry enthusiasts were able to livestream their declarations of love from the top of one of BC's finest peaks via a massive, mock drive-thru installation. Fry fans submitted videos of themselves screaming out their fry love via Instagram Stories using the hashtag #NationalFrenchFryDay.