McDonald's
Fry Day Friestream
To celebrate National Fry Day in unprecedented fashion, we worked with McDonald's Canada and Cossette in collaboration with WondrMakr and Quiver to create a once-in-a-lifetime opportunity for french fry lovers to proclaim their love from the top of a mountain. French fry enthusiasts were able to livestream their declarations of love from the top of one of BC's finest peaks via a massive, mock drive-thru installation. Fry fans submitted videos of themselves screaming out their fry love via Instagram Stories using the hashtag #NationalFrenchFryDay.
Experiential
![](https://images.prismic.io/tbx--2021/04d1a383-bb96-482b-b76c-ae5259c885e4_McDonalds-1.png?auto=format&ixlib=react-9.1.1)
![](https://images.prismic.io/tbx--2021/b9eb2107-472f-4b05-8e52-0925fc3d6343_McDonalds.png?auto=format&ixlib=react-9.1.1)