Virtual Trade Show
Grotek, a Greenstar Plant Products brand, has provided science for plants for over 20 years for both hobby and commercial growers worldwide. Their annual trade show conferences offer the chance to showcase their pioneering products by allowing attendees to interact with the brand and its key offerings. In 2021, Grotek teamed up with Thinkingbox to create an interactive booth and host the in-person event virtually. We wanted to allow Grotek customers to feel like they were attending the trade show booth and getting hands-on experience with the brand and the products, so we focused on creating a seamless virtual experience with a human element.