Dance The Slurp, an original recording produced by 7-Eleven, was the inspiration for this campaign. We partnered with 7-Eleven to remix the track and create a #DanceTheSlurp social media dance challenge. Our iconic “The Slurp” dance was created by award-winning Canadian choreographer, Carlo. We got hiphop choreographers and dance studios across the country to record themselves doing our dance, and hosted weekly social contests where users could perform the moves and be entered to win awesome 7-Eleven vintage swag (which we designed too).

Films • Social